A Conservation Commerce Movement

Born Wild
Foundation

Where every purchase tells a story, funds a mission, and protects the wild places that shaped us.

Enter the Story
Explore
Wildlife photography
3 Pillars of Purpose

Our Story

We Are Not a Charity.
We Are a Movement.

Born Wild Foundation is a conservation commerce brand built on the belief that beauty can drive change. We sell premium apparel, accessories, and home décor featuring the work of wildlife photographers from around the world — giving them a platform, a revenue share, and funding for their field work.

Products That Raise Awareness

Premium pieces featuring breathtaking wildlife photography — wearable stories that start conversations.

Photographers Who Tell the Story

We amplify the voices of wildlife photographers worldwide, sharing their journeys and their lens on the wild.

Revenue That Funds the Mission

A portion of every sale is donated directly to the conservation organisations our photographers champion.

Voices from the Field

The Photographers

From the Serengeti to the Amazon, the Arctic to the Okavango — these are the storytellers who risk everything to show us what we stand to lose.

Photographer

🇿🇦 South Africa

Amara Dube

"I picked up a camera to document the elephants near my village. Twenty years later, I'm still following them — still learning their language."

Photographer

🇳🇴 Norway

Elsa Viken

"I chase the Arctic light at 3am, alone on the tundra. The cold doesn't bother me anymore. The silence is where I find clarity."

Photographer

🇧🇷 Brazil

Rafael Costa

"The Amazon is screaming. My photographs are its voice. If one image changes one mind, the journey was worth it."

The Mission

Every Purchase
Protects the Wild

We operate through a dual-entity model — a commercial brand and a registered non-profit — ensuring full transparency and maximum impact for the causes we champion.

0 Photographers Supported
0 Conservation Orgs Funded
0 Countries Represented
0 % of Revenue to Conservation
🐘

Elephant Conservation

Supporting anti-poaching units and wildlife corridors across Southern and East Africa.

🌳

Rainforest Protection

Funding reforestation and indigenous land rights in the Amazon and Congo Basin.

🦁

Big Cat Preservation

Backing field research and human-wildlife conflict resolution for lion and leopard populations.

Wear the Wild

The Born Wild Shop

Premium apparel, accessories, and home décor — each piece featuring the work of our photographers, each purchase funding the mission.

Coming Soon

Our first collection is being curated with care. Be the first to know when we launch — and receive an exclusive early access offer.

Apparel
Coming Soon

Apparel

Accessories
Coming Soon

Accessories

Home Decor
Coming Soon

Home Décor

Get in Touch

Join the Movement

Whether you're a photographer wanting to share your story, a conservation org looking to partner, or someone who simply believes in the wild — we want to hear from you.

For Photographers

We're always looking for new voices. Submit your story and portfolio through the form.

For Partners & Organisations

If you're a conservation organisation aligned with our mission, let's talk about how we can champion your work.

Based in South Africa

Operating globally, rooted in Africa.